strategic marketing & multimedia communications
p 949.294.6001
frank holguin
Frank has been in
the communications industry since 1980. Early in his career he worked
as a D.J./announcer for a radio station in Santa Barbara, CA, did voice-overs
and then moved into television commercial work. He was soon making the
transition to film/video production and staging companies as a marketing
manager and then it was on to advertising/public relation agencies as
an account manager and business development strategist.
From there he worked on the client-side as a marketing director in healthcare
and then, director of advertising (national and international) in publishing
and then, last but not least, he was a public relations specialist working
in a firm exclusively in the film production industry.
In 2002, with 20 years of rich and varied experience in the communications
industry Frank established Frank Holguin & Associates along with a
consulting alliance to offer and promote the services of advertising,
public relations, film/video/audio production, multimedia, live presentations
and marketing support.
Frank had his own vision on how communications and marketing support services
should be done. He had become frustrated with large, bloated organizations
that weren’t able to respond quickly or reliably to their clients’
ever-changing needs. Frank’s broad experience has enabled him to
respond to communications from three perspectives: the agency, the client
and as an independent entity. Because of this, he understands the dynamics
of the client-agency-vendor partnership and how to make it work in developing
effective advertising, public relations and marketing support programs.
In addition, Frank has directed communications in a variety of mediums
including public relations, media/editorial relations, advertising, television/radio,
live shows/theatre, film/video production, trade shows, print/collateral
and direct mail campaigns. This broad experience allows him to evaluate
the strengths and weaknesses of each in making recommendations. Because
he has no vested interest in any single medium, Frank will recommend what
is best for the client.
Frank takes advantage of modern technology tapping a large pool of creative
talent to build the ideal team that emphasizes the advantage of a large
organization while minimizing its main disadvantage-overhead. He has established
superb working relationships with award-winning creatives (writers, designers,
producers/directors, webmasters) from pre-production facilities to printing
companies, media and editorial contacts (print and electronic) from local,
regional and national markets. As a result, specialists are hired on a
per-project basis staying well within budget parameters, passing substantial
savings along to the client.